Alex Profile

Alex Shevelenko CO-Founder & CEO, RELAYTO/ Document Experience Platform

Super-Charge Your PDF RELAYTO instantly turns conventional PDFs and slides into compelling online experiences, fueled by analytics and interactivity. Founded to advance the art and science of visual storytelling in high-stakes communications, RELAYTO’s ultimate goal is to empower 1 billion people to succeed with their ideas.

5 Lines About Alex Expert: Marketing, Customer and Employee Experience Design, Future of Work, AI and Cloud Founder: RELAYTO and Glocal Ex: SuccessFactors|SAP, Salesforce, Oliver Wyman, Microsoft Academia: Stanford MBA, Penn BSE and BA, book research assistant for Dean of Wharton Awards: 60+ digital experience and comms. Excellence in Management Consulting, USA Author: ‘The Experience Is The Message’ on the business of stories in the AI era, upcoming

Why Alex founded RELAWhy Alex founded RELAYTYTOO?? An avid reader and slide-maker, Alex always yearned to bring great ideas to life. He just never dreamed that he would do so by creating software that instantly turns your PDFs into interactive documents and presentations.

Why change the good-old PDF? During Alex’During Alex’s career building iconic business softwares career building iconic business software products, everything evolved into a more compellingproducts, everything evolved into a more compelling experienceexperience, ex, except print-optimized PDFs. There arecept print-optimized PDFs. There are 1010,,000 times as many PDFs as web pages today*. Y000 times as many PDFs as web pages today*. Yetet in our attention-poor world, PDF is where must-readin our attention-poor world, PDF is where must-read publications, presentations and knowledge goes topublications, presentations and knowledge goes to diedie.. So Alex founded RELASo Alex founded RELAYTYTO/ to transform static,O/ to transform static, pre-Internet and pre-mobile content into a digitalpre-Internet and pre-mobile content into a digital experience fit for modern humans. (See and hear hisexperience fit for modern humans. (See and hear his own http://rla.own http://rla.to/pitch. It used to be a PDFto/pitch. It used to be a PDF.).)

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It Worked! TTo dateo date, RELA, RELAYTYTO/ users at organizations likO/ users at organizations likee AccentureAccenture, Salesforce, Salesforce, Mercedes Benz, Newsweek, Mercedes Benz, Newsweek and PwC have authored over 70 award-winningand PwC have authored over 70 award-winning interactive experiences. And it’interactive experiences. And it’s just the start sinces just the start since the AI-powered platform gets smarter with everythe AI-powered platform gets smarter with every document it makdocument it makes, manages and measures.es, manages and measures. TTrained by brilliant professors during his Srained by brilliant professors during his Stanfordtanford MBA, Wharton BSE and the University ofMBA, Wharton BSE and the University of PPennsylvania BA studies, Alex credits his wife and 3ennsylvania BA studies, Alex credits his wife and 3 kids as his most demanding and inspiring teachers.kids as his most demanding and inspiring teachers. For exampleFor example, they are not impressed by this bio, they are not impressed by this bio..

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