Why change the good-old PDF? During Alex’During Alex’s career building iconic business softwares career building iconic business software products, everything evolved into a more compellingproducts, everything evolved into a more compelling experienceexperience, ex, except print-optimized PDFs. There arecept print-optimized PDFs. There are 1010,,000 times as many PDFs as web pages today*. Y000 times as many PDFs as web pages today*. Yetet in our attention-poor world, PDF is where must-readin our attention-poor world, PDF is where must-read publications, presentations and knowledge goes topublications, presentations and knowledge goes to diedie.. So Alex founded RELASo Alex founded RELAYTYTO/ to transform static,O/ to transform static, pre-Internet and pre-mobile content into a digitalpre-Internet and pre-mobile content into a digital experience fit for modern humans. (See and hear hisexperience fit for modern humans. (See and hear his own http://rla.own http://rla.to/pitch. It used to be a PDFto/pitch. It used to be a PDF.).)